Who Am I?

I am a Senior Accessories Designer & Developer with extensive experience creating performance driven products for leading sportswear, cycling, running, and outdoor brands. My expertise spans the entire product journey, from research, concept development, and design through to prototyping, manufacturing, and product launch. This end-to-end understanding enables me to balance innovation, functionality, commercial objectives, and sustainability throughout the development process.

As an active trail runner, I approach design from both a professional and user perspective, drawing on real world experience to create products that solve genuine athlete needs. I am particularly passionate about developing products that enhance performance while reducing environmental impact through thoughtful material selection, responsible manufacturing, and lifecycle focused design.

Throughout my career, I have delivered projects for brands including Adidas, Stella McCartney x Adidas, Le Col, Portal, Zorali, and La Pochette. Notable work includes launching a women's-specific bag collection for Stella McCartney x Adidas, designing accessories for professional cycling teams competing in the Tour de France, and developing Portal's inaugural accessories range, including a trail vest, running belt, and technical gloves.

I thrive in collaborative environments, working closely with athletes, founders, developers, suppliers, and manufacturers to bring innovative product ideas to life and create meaningful experiences for users worldwide.